Week 3: The Magzine Industry
Types of magazines:
- Consumer magazines (general and specialist)
- Business / trade / B2B magazines
- Customer publishing / contract publishing / custom publishing
- Newspaper supplements.
There are different genres of magazines to attract different audiences to buy magazines, for example:
- Film magazines
- Music Magazines
- Health Magazines
- Sports Magazines
Then there are are various different magazines within the different genres to attract even more people. For example there are magazines which are distributed at different times weekly, fortnightly and monthly, as well as different price ranges so different audiences can purchase magazines, for example younger people are less likely to buy expensive magazines than an older audience as they do not have as much money as an older audience would.
Some magazines give away free gifts, such as make up, CD’s, jewelry, etc. This is to attract potential customers to buy a magazine as consumers feel that thye are getting more for their money if they are also receiving a free gift.
This is one of the web’s prime sources of facts, analysis and opinion about magazines, their publishers and histories, and the people and technologies behind them.
NatMags (short for National Magazine Company ) is a British magazine publisher based in London. It was established in 1910 by William Randolph Hearst and is a wholly owned subsidiary of the Hearst Corporation.
The National Magazine Company is one of the most popular magazine publishers in the UK, reaching 14.9 million adults every year. NatMag currently publish 20 magazines and 63% of all ABC1 magazine reading woman aged 15-55 engage with a NatMag Brand.
Nat Mag publishes 19 magazines in total in the UK, which are:
- Cosmopolitan
- Cosmopolitan Bride
- Esquire
- Good Housekeeping
- Country Living
- Harper’s Bazaar
- Men’s Health (UK only)
- Coast
- Company
- She
- Zest
- House Beautiful
- Prima
- Prima Baby
- You & Your Wedding
- Real People
- Reveal
- Best
- Runner’s World (UK only)
- Reader’s Digest
- Better Homes and Gardens
- National Geographic
- Good Housekeeping
- Woman’s Day
- Family Circle
- Ladies’ Home Journal
- People Magazine
- Game Informer
- Time Magazine
- Prevention
- Taste of Home
- Sports Illustrated
- TV Guide
- Cosmopolitan
- Southern Living
- Newsweek
- Maxim
- Playboy
- O, The Oprah Magazine
- Glamour
- Redbook
- Parenting
- Family Fun
- Seventeen
Reader’s Digest is a monthly general-interest family magazine co-founded in 1922 by Lila Bell Wallace and DeWitt Wallace. Although Reader’s Digest was founded in the US, its international editions have made it the best-selling monthly magazine in the world. The magazine’s worldwide circulation including all editions has reached 17 million copies and 70 million readers. Reader’s Digest is currently published in 52 editions and 35 languages and is available in over 100 countries, including Slovenia, Croatia, Romania, and the People’s Republic of China in 2008. The publishing company that publishes Reader’s Digest is also called Reader’s Digest.
Elle is a worldwide magazine that focuses on women’s fashion,beauty, health, and entertainment. Elle is the world’s largest fashion magazine. It was founded by Pierre Lazareff and his wife Hélène Gordon in 1945. The title, in French means “she”. Elle has 39 international editions in over 60 countries. Elle readers have a median age of 34.7 years. Subscriptions account for 73 percent of readers. With the remaining 27 percent purchasing single issues, Elle is the only fashion magazine to have increased its newsstand sales in the past five years, most notably with an 18 percent increase in the first half of 2006. There are 27 Elle websites globally, which collectively attract over 1 million visitors and 26 million page views per month, Elle reaches over 4.8 million readers. The vast majority (82 percent) of Elle’s audience are women between the ages of 18 and 49. The winners of America’s Next Top Model from cycles 3-6 have each appeared in a fashion spread shot by fashion photographer Gilles Bensimon, including Eva Pigford, Naima Mora, Nicole Linkletter, and Danielle Evans respectively. The winners of seasons 1 to 5 of Project Runway got a spread in this magazine.
Today magazines are available to read and purchase online, which makes it easier for consumers get hold of magazines as they do not to have to search in shops for a particular magazine. This may be a good thing as in the future publishing companies may just publish their magazines online instead of making physical magazines on paper as this would save on money however, as with all online services some people may find ways to find and read magazines online for free, affecting magazine publishing companies.
http://www.ebrc.fi/kuvat/Ellonen_paper.pdf
The Effect of the Internet on the Magazine Publishing Industry
Hanna-Kaaisa Ellonen
